The first one is the final. The other two are slight variations on it. The warm colors were thought too feminine, and therefore limiting the audience too much. I loved the idea of the italic “N” in the earlier comp, but I liked the overall design of the final better. The geometry of the author and title type against the nautilus really seemed to go a long way in adding a sense of alternate and intersecting realities. I’m surprised that we got it approved but between the typeface, color shift, and the intersection of the title into the author, Jamie was able to maintain readability. (Oddly, the final “all bold” version is more readable than the earlier version that shifts weights at the +/- point.) I also like that the nautilus looks like a storm is on its way!
From Jamie:
I had a great time with this one...I wanted to capture some of the chaos of Rucker’s universe(s)—where graduate students exploit the fundamental connections between abstract math and the nature of reality in order to get a date—and the nautilus spiral really seemed to get that. I still prefer the original hot pink nebula chaos but I do like how it turned out, especially with the double-rotated type.
In the first comp the word “Mathematicians” uses an italic “n,” which, based on what I remember from high school algebra, often stands in for an unknown number. I think. Anyway, it looked good.